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While making instagram content for Sunrise New Orleans, I started to find a "voice" that I felt fit the movement, which I incorporated into the designs and the copy. The voice of Sunrise New Orleans is youthful, funny, and dry-humored. I found that referencing familiar visual formats like that of memes and tv shows was successful, as well as writing copy as though I was speaking to a friend of my own age instead of a political audience.
*Taylor Hodge of Sunrise NOLA and Power Coalition helped write the fantastic copy on the Amendment 5 slideshow!
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